BENGAL CARNIVAL - One of our leading projects is Bengal Carnival which is activation in various big fairs in west Bengal which acts as a Social Junction for the people of the state. Melas forms a part of Social Life based on Cultural or Religious belief having Very High Level of Awareness as it’s an Annual Event. Melas also serve a major platform of entertainment for families in rural & semi urban segment connecting at least 15-20 touch points in vicinity ensuring very high footfall. Thus providing an opportunity for interaction and sales as people are open to experimentation.
Bengal Carnival has two main approach for a brand:
Festive Activity- We also have created our niche in creating brand success through activation designed especially during the festive periods. Durga Puja being one of Bengal’s major festivals has enabled us to create brand engagements during that period for our clients.
We are MINDSHAFT.
Mindshaft was founded by Mr. Sumit Guha & Mrs Munmun Chakraborty in 2010.
We are about innovative & strategic brand activation ideas & campaign.
There is a usual way of getting work done. And then there are unusual ways. Anybody can do the usual. It’s the unusual that attracts client’s towards us.
We need people who just enjoy creating something worthwhile for our clients. If you are such a person we look forward to meet you.